100% salt- and chloride-free formula
About Safe Paw.
Meet the company behind it.
Safe Paw is an ice melt developed and manufactured by Gaia Enterprises, Inc. Its company mission centres on creating safer alternatives with people, pets, property and the planet in mind.
Safe Paw · A Gaia Enterprises brand
One purpose.
A wider perspective.
As stated on Gaia’s company page.
Gaia Enterprises is the innovator, patent holder and manufacturer behind Safe Paw. Its early de-icing products served customers including power-generation companies, construction firms, railroads and municipalities.
Our mission
Replace harmful products with safer options. Gaia’s mission puts people, pets, property and the environment at the centre of product development.
Our vision
Build lasting trust in environmentally considerate products. This is Gaia’s stated ambition, guiding the company’s approach to innovation.
Hear the company story.
Watch Gaia’s company film to learn more about the thinking behind its product development.
The story behind the innovation.
Follow the milestones in Steven J. Greenwald’s official founder profile.
Steven J. Greenwald
President of Gaia Enterprises, Inc.
A Drexel University graduate, Greenwald’s background includes chemical manufacturing and concrete surface protection. His work led to the development of Safe Thaw and, later, Safe Paw.
Follow the milestones in Steven J. Greenwald’s official founder profile.
An industrial foundation
Greenwald establishes Engineered Design Products, working on chemical solutions for industry.
Safe Thaw is created
Greenwald creates Safe Thaw as part of his product-development work.
A Safe Thaw patent
Safe Thaw patents provide the foundation for the development of Safe Paw.
Safe Paw is introduced
Greenwald introduces Safe Paw ice melt.
A Safe Paw patent
The founder profile records a patent for Safe Paw.
Different winter needs.
A shared company story.
Safe Paw sits within a family of ice-melting and traction products. Explore each brand’s product information to understand its intended use.
Safe Paw
Salt- and chloride-free pet-safe ice melt for household winter use.
Safe Thaw
An industrial-strength ice melt for commercial and industrial applications.
Ice Traction
An industrial-strength traction product for facilities and larger areas.
Walk On Ice
A portable natural mineral product for traction on icy surfaces.
About Safe Paw:
company FAQs.
Quick answers about the company, founder and product history.
Safe Paw is developed and manufactured by Gaia Enterprises, Inc. Gaia is also the innovator and patent holder behind the product.
Steven J. Greenwald is the president of Gaia Enterprises, Inc. His founder profile describes his work developing Safe Thaw and Safe Paw, following a background in industrial chemical solutions.
Safe Paw was introduced in 1992. Steven J. Greenwald’s founder profile records a Safe Paw patent in 2010.
Gaia’s company page states that its products are made and assembled in the United States.
The product family shown on the Walk On Ice company page includes Safe Paw, Safe Thaw, Ice Traction and Walk On Ice. These brands cover ice melting and traction for different winter needs.
Keep exploring Safe Paw.
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Company information: